ACA Launches New Website, Market Report to Expand Communications Offer

In the African cashew industry, knowledge is power. Many cashew stakeholders have missed out on opportunities or made costly business mistakes due simply to a lack of information about the complex regional and international cashew market in which they operate. To address this, ACA has developed new tools for cashew stakeholders to improve transparency in the value chain and empower all players.

At the end of April, ACA launched a completely redesigned website that will make it easier for interested visitors to access crucial information about ACA services and cashew industry news. The website now features content most useful to cashew businesspeople: currency exchange rates, freight rates, RCN and kernel prices from Africa, India, Vietnam, and Brazil, and market analysis. Much of this information is premium content reserved for ACA members. The new website also includes advertising space, providing a new service to companies interested in promoting their services to a targeted audience of cashew stakeholders.

In addition, at the start of the 2012 cashew season in West Africa, ACA began producing a Weekly Market Report with the latest crop and price information from all African cashew producing countries delivered directly via email. International buyers have often expressed that Africa is largely an unknown territory for many in the trade, so regular and reliable information is highly desired. This report is subscription-based as ACA continues to develop new private sector revenue sources.